GEN Summit 2015

More than 3 billion searches are performed across Google every day, creating one of the largest datasets about human kind in the world.  When a news story breaks, the world turns to Google to find out what’s going on. Hidden within this data are a multitude of stories about what who we are as a people, and what we’re curious to know more about. In this masterclass session, the Google Trends team will unveil the latest version of the Google Trends product for the first time and provide a detailed overview of the new site, which has been designed specifically with journalists in mind.  The team that designed and built the Trends product will walk you through how to use Google data in your reporting, and then Simon Rogers, Google's first Data Editor, will host a short panel discussion on the future of data journalism with the winners of the Data Journalism Awards. 

Video is our forte, news is our passion, robots are our friends. We want to hear your thoughts on how these three coincide. Join us for a breakfast roundtable to look at how robots and algorithms, like the Wibbitz text-to-video technology, can be editors’ new best friends in the newsroom. Wibbitz helps publishers save time and money by automatically creating engaging, short-form videos from their existing text content. We’ll cover how it works and how you can seamlessly integrate the Wibbitz Control-Room into your team and newsroom.

The newsroom has been transformed by data. But what comes next? What will be done with this new level of insight, and how? Join Outbrain for a Masterclass presentation on the technologies and tools being deployed for editorial action, workflow and optimization among many of the world's leading digital media brands.

At Storyful’s Lunch Masterclass (Friday, June 19th) during the GEN Summit, Storyful Founder and Director of Innovation, Mark Little, will outline how his vision has arrived at a new and exciting chapter for Storyful. Storyful’s approaches and standards are being adopted by newsrooms all over the world, all of whom are finding more success in cracking the code of the social web. Join Mark to find out how to increase engagement, build new revenue streams and reduce workflow using social content and smart thinking. And, if you’re searching for insights into cultivating innovation, adapting to new technologies and creating apps with real value, Chief Product Officer, Adam Thomas, will share some Storyful technology secrets that have allowed a small team to redefine newsgathering for the social age.