GEN Summit 2015

Get the inside on true newsroom insight: Having the complete, real-time picture of what's trending, what's ending and performance of content is more important than ever. You need to stay on top of the news stream, make sure every piece of content contributes to the bottom line. In this Masterclass, we turn analytics into insight. Learn how true real-time insight into your statistics can significantly improve the newsroom impact on the bottom line, how to better target and keep mobile and social users on site and make more readers consume more of your content. Mix and match users with the content they prefer to read, at their most convenient time.