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Wednesday, June 17 • 15:00 - 16:30
From Bitcoins to Bitnews: Towards the One-Cent Article

Can the iTunes model fit the news industry? Is it better to sell 100,000 articles at one cent rather than 1,000 articles at one euro? This Bootcamp will reveal the benefits for digital media to unbundle content and use specific sales platforms. The potential is strong: from digital kiosks selling individual articles to paid services using bitcoins. Some predict a brilliant future for these platforms focused on new users but others think the dream of larger distribution will become a nightmare. Penny for your thoughts?


Moderators
avatar for Toni Piqué

Toni Piqué

Consultant on content development & newsroom organisation, Sol 361 / Cases i Associats
Toni Piqué has been consulting at more than a hundred media brands from +70 companies in 25 countries across Europe and America. These projects range from small corporate  | magazines to big media groups; from print to radio, TV and web platforms; from  | reporting training camps to planning long-term editorial strategy; from visual  | journalism to newsroom integration. All projects are mainly based on the... Read More →

Speakers
avatar for Duco van Lanschot

Duco van Lanschot

Head of International, Blendle
Duco van Lanschot is Head of International of Blendle, a successful iTunes-like system for journalism from The Netherlands, backed by The New York Times and Axel Springer. One year after launching in the Netherlands, Blendle is at 290.000 users in the Netherlands (most of them under 35 years old) and still growing. For most Dutch publishers, Blendle is currently creating more revenue than they are making out of Apple's... Read More →
avatar for Kelly Leach

Kelly Leach

Chief Executive Officer, Piano Media
Kelly Leach is Piano Media’s Chief Executive Officer, appointed to her position in Sept. 2014. She oversees all aspects of Piano Media including: business expansion from Europe and North America into Asia and Latin and South America, new product development and client relationships. | | Prior to joining Piano, Kelly was with Dow Jones where she had an extensive range of operating and strategy roles within The Wall Street... Read More →
avatar for Nikolay Malyarov

Nikolay Malyarov

EVP, Chief Content Officer and General Counsel, PressReader
Since 2003, Nikolay Malyarov has lead the expansion of PressReader’s worldwide community of publishing partners, helping them grow their audience and increase revenues, while meeting their unique business objectives. | | At the forefront of pioneering publishing solutions, Nikolay was instrumental in establishing PressReader as the only global all-you-can-read digital content platform with a growing list of over 4,000 newspapers and... Read More →
avatar for Claire Wachter

Claire Wachter

Vice President – Business Development, Inkl
Claire Wachter joined inkl in February 2015 as Vice President of Business Development. She is tasked with managing all aspects of publisher relationships, content licensing, and developing new products. Most recently, Claire managed business development for all news, magazine and weather apps for the Amazon Appstore. Prior to Amazon, Claire was Deputy Director for Business & Financial Products at The Associated Press.Claire has... Read More →


Wednesday June 17, 2015 15:00 - 16:30
Auditorium