Can the iTunes model fit the news industry? Is it better to sell 100,000 articles at one cent rather than 1,000 articles at one euro? This Bootcamp will reveal the benefits for digital media to unbundle content and use specific sales platforms. The potential is strong: from digital kiosks selling individual articles to paid services using bitcoins. Some predict a brilliant future for these platforms focused on new users but others think the dream of larger distribution will become a nightmare. Penny for your thoughts?