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GEN Summit 2015 has ended
Friday, June 19 • 11:30 - 12:10
Why Prototypes Matter: From User Experience to Design Thinking

Until 2015, innovation came from outside newsrooms. Today, journalists, developers and graphic designers are able to set up prototypes and test new editorial services internally: innovation is back in the newsroom! How do these media innovators understand user engagement and practise a new collaborative process to craft higher quality journalism?


Moderators
avatar for Gerold Riedmann

Gerold Riedmann

CEO, Russmedia Digital
Gerold is the CEO of Russmedia Digital. Prior to that, Gerold was deputy Editor-in-Chief of the Vorarlberger Nachrichten newspaper in Vorarlberg, Austria. Besides his journalistic work he headed up the major editorial redesign in 2009 and manages the hyperlocal cross-media-projects... Read More →

Speakers
avatar for Justin Ferrell

Justin Ferrell

Media Experiments & Fellowships Director, Institute of Design, Stanford University
Justin Ferrell joined the Institute of Design at Stanford (aka "the d.school") in 2012 to design and direct its fellowship programme, a creative leadership accelerator for restless experts who want to transform their industries. The programme helps entrepreneurial professionals learn and apply design thinking to organisation design, to create and spread large-scale transformations. Since its launch, fellows... Read More →
avatar for Mariana Santos

Mariana Santos

Director of Interactive and Animation, Fusion Media
JSK Knight Fellow at Standford and director of interactive and animation at Fusion, Mariana Santos is a visual storyteller, who did groundbreaking work as a member of the interactive team at The Guardian in London. A trained animator, she pioneered the newsroom’s use of motion... Read More →
avatar for Adam Thomas

Adam Thomas

Chief of Product, Storyful
Adam works with innovations in journalism, particularly on open newsrooms, media development and technology projects. He is Chief of Product at Storyful, the social media newswire. He has worked with teams that have won an African News Innovation Challenge prize, a Guardian Digital... Read More →


Friday June 19, 2015 11:30 - 12:10 CEST
Sala Teatre