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Thursday, June 18 • 15:10 - 15:50
The Top 5 of the Data-Driven Newsroom

Web traffic means that you almost know everything about your users: when they arrive, how long they stay on each page, what they read, where they go when they leave you. Real-time metrics are great for suggesting more personalised content for your readers and more specific targeting for your advertisers. Not all newsrooms are created equal under data, yet every one has the potential. We have selected the most advanced media on the cutting-edge of profiling and personalisation.


Speakers
avatar for Frédéric Filloux

Frédéric Filloux

Founder & Editor, The Monday Note & Les Echos (former Head of Digital)
Frédéric is the founder and editor of the Monday Note, a regular contributor for Slate.fr and teaches multimedia journalism at the Sciences Po School of Journalism in Paris. He was appointed head of digital operations at Les Echos in 2012 and stepped down in April 2015. Prior to that, he was working as an editor for the international division of the Norwegian media group Schibsted ASA. In 2002, he was part... Read More →
avatar for Haile Owusu

Haile Owusu

Chief Data Scientist, Mashable
Haile Owusu is Chief Data Scientist at Mashable where his main responsibility is the development and refinement of the company's proprietary Velocity technology, which predicts and tracks the viral life-cycle of digital media content. | | Prior to joining Mashable, Haile led all research efforts for SocialFlow, one of the leading social media optimisation platforms for brands and publishers. Haile specialises in statistical learning as applied... Read More →


Thursday June 18, 2015 15:10 - 15:50
Sala Teatre