Elizabeth Eastham joined SNTV in 2006 overseeing all commercial activities, her core focus has moved from the traditional broadcast market to digital and was promoted to Digital Director in 2013. Liz has overall responsibility for SNTV's global digital proposition development and publisher and partner relationships. Launching the SNTV digital service in 2011 she works closely with publishers and broadcasters in their adoption of sports videos for digital use, as well as launching SNTV's first connected TV app with Samsung, she developed a combined data and video product around the World Cup in 2014. Liz joined SNTV after 2 years at Haymarket Publishing and Clear Channel Outdoor. With a knack for ensuring that the business runs smoothly she also directs SNTV's sales operations.